Zip Code Based TV Advertising
Affordable Television Advertising
Overview
A brand-new TV advertising solution is called ZTV. It enables advertisers to improve their linear TV strategies by focusing on particular demographics and TV viewing behaviors, broadening their reach and household coverage. ZTV allows advertisers to reach a targeted audience at a reasonable cost and with minimal data usage.
Utilizing demographic data from the US Census and ACR, our partners have developed a ZIP code ranking system.
We analyze ZIP codes based on age, gender, and the likelihood that residents will watch linear TV versus CTV content. With the help of our Zip TV solution, advertisers can effectively reach a streaming audience while optimizing CTV advertising.
The Process
Based on the demographics of our users and their TV viewing patterns, we have developed a proprietary weighted ranking system to find the most pertinent ZIP codes among the 33,000+ in the United States.
Demographics We Can Target Within the Zip Codes
U.S. Census data on Age, Gender, and Household Income
Watching Patterns
Based on ACR data, the indexing calculates the proportion of a given ZIP code's population that will watch linear TV as opposed to CTV.
Benefits
You can expect to pay between $15 to $20 CPM, the price is competitive with linear and less expensive than traditional CTV rates.
Vote Red’s unique ZIP code ranking system makes it easy to find relevant ZIP codes to target.
This platform supports a wide variety of attribution models and online and offline campaign objectives.
Future-proof, cookie-free, and privacy-compliant
For better targeting and higher-quality campaigns, use PMPs, allowlists, and dayparting.
Compared to other linear TV options and zoned cable, our advertising option offers more accuracy and control.
National Advertising
To increase household coverage and maximize your reach, add CTV to your existing linear TV purchases. Aim for the 50.3% of American households without pay TV.
Local Advertising
Targeting specific ZIP codes instead of buying an entire designated market area (DMA) or cable zone allows advertisers to achieve greater precision and control at lower costs per thousand impressions (CPM). Retailers, quick-service restaurants (QSRs), and car dealerships can target specific ZIP codes within a predetermined radius of their location using this strategy, which is especially advantageous for localized advertisers.
